| Tips, Tricks & Secrets ... Continued: Page 2 |
Tips, Tricks & Secrets:
Royalty Free Stock Photos
Many people are under the impression that images found on the Internet can be used with out regard to copyright ownership. Most images on the web are NOT in the public domain. Use of these images can result in heavy fines.
To find images that you can use on your website and in advertising and publications you need to find images that the "rights" can be secured. In most cases this means a purchase.
Images for use on the web can be purchased for as low as $1.00 each. In most cases they start around $2.00. Uses in print advertising "may" increase the cost. Check with the individual suppliers. We have found and recommend an excellent source of general interest stock images and graphics. We have an agreement with them to supply images at a low cost to our website visitors. Look over these Royalty Free Stock Photos
Images, Clip Art, Graphics & Photos:
What causes slow loading pages? The quick answer is file size. That is a combination of the text, graphics and images contained on any given web page. How fast the web server can display the information coupled with the speed of the web surfers connection complete the cycle of "page loading speed".
As a web designer you may only have limited control over the server's speed and absolutely no control over what connection the surfer is using. The best a designer can do is keeping the code tight and the text to a minimum. One area that the designer can have a great effect on is the size (weight in Kb) of the image.
Preparing Images for web display:
Select only the part of the image necessary to the message. Crop as much as possibly. Lose any part of the image that is empty or un-necessary space. Adjust the resolution from anything over 72 dpi down to 72 dpi. Resize the image to as small as possible without losing the necessary impact. If the image is 200 X 100 call that size in the HTML code. Never use the HTML code to re-size an image, up or down! With jpg and png images (photos) apply as much compression as possible without sacraficing the quality needed. Use gif format (works best for graphics rather than images) with fewest number of colors possible. The level of compression is fixed for gif images.
- Optimum Specifications for Web Images:
- Image size: The smaller the better
- Resolution: 72 dpi
- File format: jpg, png or gif
- Compression: As much as possible while retaining quality
- Never use the surfers "browser" to re-size the image!
Recommended Programs:
List by greatest suggested retail price: Adobe PhotoShop; Ulead PhotoImpact;
Net Studio (creates buttons & graphics); CorelDRAW Essentials; Paint Shop Pro (PSP Info);
Special Fonts & Titles:
When designing a web site pick a common font for body text. If a specified font that is not on the surfers computer there is no way of knowing how the page will display! Titles that are in special fonts need to be a bitmap graphic file.
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