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| How Web Site Colors Affect Visitors |
Learn how colors subtly affect the mood of your web site visitors
Think about the colors on the packaging of your favorite products. Often you can recall the colors that make that brand stand out. Colors are the first line of communication with a prospective customer. When done correctly can leave a lasting impression. Keep in mind that colors have a different emotional meaning and impact on the packaging.
 | Black
Power, Quality, Remorse, Seriousness, Slimming, Sorrow |
 | Grey
Elegance, Humility, Neutrality, Respect, Wisdom |
 | White
Hope, Life, Purity, Peace, Winter |
 | Red
Aggression, Energy, Passion, Power, Speed, Warning |
 | Blue
Calmness, Confidence, Faith, Intelligence, Loyalty, Trust, Truth, Unity, Wisdom |
 | Yellow
Friendship, Happiness, Hope, Joy, Wealth |
 | Green
Environment, Envy, Growth, Healing, Luck, Nature |
 | Orange
Balance, Enthusiasm, Heat, Playfulness |
 | Brown
Calm, Earthy, Nature, Roughness, Tradition |
 | Purple
Creativity, Mystery, Penitence, Pride, Royalty, Wealth |
A better understanding of the emotional affect from different colors allow smarter action plans. Here are a few techniques to utilizing the colors to have the greatest impact to the message of your web site:
Use your brand colors consistently: The use of colors in your web site is an important part of grabbing the attention of your customer. A great way to do that is using a branded color scheme. The colors should be recognizable to customers and let them instantly know what they are viewing. It is essential to use the web site and logo colors and design consistently to ensure that your message is being communicated clearly.
Match your web site colors to your message: Often times a color can suggest certain qualities in your offerings. Currently, new products that are environmentally friendly are connected with the color green. Colors are a very powerful tool at conveying certain characteristics about a product, brand or web site message.
Colors can bring a web site to life: Using bright vivid colors can separate your web site message from your competitors. Colors such as bright reds and yellows can stand out in a customer's mind when scanning through other web sites.
Using this information will help your web site turn heads and get noticed. Take a look at your current web sites. Do they utilize the right color schemes? Could the material you use be improved?
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