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| Tips, Tricks & Secrets ... Continued: Page 5 |
Good Web Site Promotion:
The Basics:
The site is built and looks the way it should in the major browsers. Now the key item is traffic. What makes that happen? The primary methods are listed below. Keep in mind that traffic through a web site can be a self full filing prophecy. Most of the traffic "will" come from the source that is promoted the most vigorously.
- A well-chosen domain name.
- Wrong ... http://mycompany.freehosting.de/members/~webwizard/791/easystreet
- (don't laugh they are out there using names that bad)
- Right ... www.disaz.com - short, easy to remember & easy to say; More Info at RLPG
- Use domain name(s) in or on ALL company communications; rlpg.com has a great List
- Well-targeted, creative Press Releases. Exposure in the media really drives traffic!
- Correct "meta-tags" in HTML code (all pages). Tag generator - Online - Program
- More in depth met-tag info. Test your new meta-tags at Site Solutions
- Promotion into search engines and directories. For Fee Vs for Free!
- The ROR information now used by many Search Engines
- Multiple Facade Pages. Use HRC DOMAINS to register additional domain names.
- Purchased targeted advertising.
- Reciprocal links with relevant and popular web sites (both inbound and outbound).
- Use a program or service to submit to Search Engines; like, Submit Wolf Pro
- Read a couple of good books on promoting your web site.
- Never rely on A Single promotional method, ie Search Engines.
- Content; keep content fresh and relevant to the main focus of the site!
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